Incogni Review

In today’s digital world, personal information is often collected, shared, and sold without your direct knowledge. Incogni, created by the team behind Surfshark, offers a solution by automating the process of removing your data from hundreds or thousands of data brokers and people-search sites. For anyone tired of spam calls, targeted ads, or unwanted public exposure, Incogni provides a hands-off way to regain control over your personal information.

This review explores how Incogni works, what it can and cannot do, pricing plans, privacy and security features, and the overall value for users seeking a proactive, privacy-forward solution.

Our Verdict

Incogni is a personal data removal service designed to take the hassle out of contacting data brokers individually. Instead of manually sending opt-out requests, you authorize Incogni to act on your behalf. The service identifies where your personal information appears, emails, phone numbers, addresses, or other identifiers, and submits removal requests continuously.

While it doesn’t erase government records, credit bureau data, or provide VPN-like privacy protections, Incogni excels at reducing your exposure on marketing lists, people-search sites, and other broker databases. Over time, this can lead to fewer spam calls, reduced profiling, and lower risk from data breaches.

Pros & Cons

Pros

Automates opt-outs to many data brokers and people-search sites
Ongoing monitoring and re-submission helps keep data off lists
Clear dashboard to track requests, statuses, and successful removals
Leverages GDPR/CCPA rights where applicable; handles broker-specific processes
Significantly reduces spam calls/emails and public exposure over time
Low effort compared to manual removals; set-and-forget model
Backed by a well-known privacy brand (Surfshark ecosystem)

Cons

Not a VPN; doesn’t encrypt traffic or change your IP
Results take time; some brokers re-list, needing repeated requests
Coverage is jurisdiction- and broker-list–dependent (not all countries/sites)
Some brokers may require extra verification steps (e.g., ID)
Cannot remove data from government records, credit bureaus, or required public filings

Key Features

Automated broker outreach: Incogni sends formal removal requests to hundreds or thousands of brokers on your behalf.
Ongoing monitoring: Periodically recontacts brokers to prevent your data from being re-listed.
Legal framework leverage: Uses GDPR, CCPA, and UK GDPR rights to compel compliance where applicable.
People-search coverage: Targets websites that publicly list names, addresses, phone numbers, and relatives.
Central dashboard: Tracks progress, pending verifications, and completed removals in a user-friendly interface.
Reduced spam exposure: As brokers comply, users experience fewer marketing calls, emails, and online profiling.

Category	Details
Service type	Automated personal data removal (not a VPN)
Coverage regions	Primarily GDPR/CCPA/UK GDPR jurisdictions; broker list varies by country
Target databases	Data brokers, people-search sites, marketing lists (not government or credit bureaus)
Process	Submit once; Incogni sends, monitors, and reminds; you track progress in a dashboard
Time to results	Initial removals within weeks; broader impact accumulates over months
Ongoing protection	Yes—automatically re-contacts brokers to prevent re-listing
User workload	Low; occasional verification steps for certain brokers
Evidence of impact	Dashboard shows counts of requests and confirmed removals
Apps/UI	Web-based dashboard with email updates
Best for	Reducing public exposure, spam, and data profiling with minimal effort
Not for	Network privacy (encryption/IP masking) or deleting official public records
Refund policy	Typically a money-back guarantee (check current terms on the site)

How Incogni Works

Once you sign up, Incogni begins by analyzing your data and creating a profile of likely locations in broker databases. You grant the company authorization to send removal requests, and the system monitors responses, re-submitting when brokers re-list your data.

Users track progress through a clear web-based dashboard, which shows requests sent, accepted, denied, and successfully completed. For brokers requiring additional verification, the platform guides you step by step. This set-and-forget approach means minimal user effort, making it accessible even for people unfamiliar with privacy laws or technical processes.

Pricing and Plans

Incogni uses a subscription model with monthly and annual plans, with the annual plan usually offering a lower effective monthly price. Promotions and currency-specific pricing change, and taxes may apply by region. Because pricing can vary over time, check the official pricing page for current rates and any guarantees.

Plan	Price (Billed Annually)	Key Features	Best For
Standard	€5.99/month	Automated removals across 420+ data broker sites, multiple emails/addresses/phones, recurring removals	Individuals starting with basic protection
Unlimited	€11.99/month	Standard features + 2,000+ additional sites, unlimited custom removal requests, live phone support	Users needing broader coverage and personalized removals
Family	€12.99/month	Automated removals for up to 5 members, centralized management	Households wanting basic protection for multiple members
Family Unlimited	€19.99/month	Family features + 2,000+ additional sites, unlimited custom requests, live phone support	Families needing comprehensive, customizable data protection

Privacy and Security

Incogni requires personal data to identify you in broker databases, but it handles this information responsibly, using it solely to submit and monitor removal requests. All actions are grounded in privacy regulations such as GDPR and CCPA. The platform secures data transmission and storage, retaining minimal information necessary for operation.

Some brokers may request additional verification, and Incogni cannot erase legally mandated records. Unlike a VPN, it doesn’t encrypt internet traffic or provide IP masking.

User Experience

Setting up Incogni is straightforward. After signing and granting authorization, the automation begins. Users can monitor progress in a central dashboard that shows which brokers have been contacted and which removals are complete. Initial results usually appear within weeks, while broader impact accumulates over months.

Expect a gradual improvement in privacy: spam calls and marketing emails typically decrease over time, but complete removal is an ongoing process as brokers may re-list your data.

Customer Support

Incogni provides email support and an online help center with clear instructions. Documentation explains broker categories, verification steps, and status meanings. Support is generally responsive, offering guidance when a broker requires extra verification or clarification.

Comparison with Other Major Data‑Removal Services

When evaluating Incogni against other prominent tools in the personal‑data removal space, it’s useful to compare core features, coverage, and value across services. We’ll focus on three key competitors: DeleteMe, Optery, and Aura.

Incogni vs DeleteMe

DeleteMe offers strong name‑brand recognition and a long track record in U.S. data‑broker removal, focusing primarily on people‑search sites and standardized opt‑out flows. However, recent comparisons show Incogni provides broader automated removals, from 420+ brokers, and unlimited custom requests at its higher tier, giving it a clear value advantage. DeleteMe may appeal if you want manual support and established coverage in the U.S., while Incogni is better suited for international users and those looking for automated, low‑effort protections.

Incogni vs Optery

Optery is often praised for its detailed reporting, including before‑and‑after screenshots of data removals, and is ranked as a top choice by some reviewers. That said, Incogni offers greater broker coverage and more aggressive custom‑removal capabilities, especially useful if your data appears on less common sites or outside the U.S. The trade‑off: Optery may provide more transparency in progress metrics, while Incogni prioritizes breadth and automation.

Incogni vs Aura

Aura positions itself as a full‑spectrum digital‑identity protection suite, bundling data removal with credit monitoring, dark‑web scans, VPN access, and recovery services. Incogni, by contrast, focuses tightly on the removal of information from data brokers and people‑search sites. If you want one stop for identity theft protection, device security, and data cleanup, Aura may be a better choice; if your priority is specifically automating broker‑list removals at scale, Incogni excels.

Conclusion

Incogni is a smart, user-friendly solution for those looking to reduce their public data footprint without the hassle of contacting brokers individually. It provides measurable, long-term reductions in spam calls, marketing outreach, and online profiling, all while requiring minimal user effort.

While it’s not a VPN and cannot remove legally mandated records, for everyday users seeking practical, privacy-focused automation, Incogni offers excellent value and peace of mind.